Michael Arbini Portfolio Of Work
Sterling Healthcare & Life Sciences
At Sterling, I directed the brand and product marketing for the healthcare and life sciences vertical.
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At left and below is the fact sheet for Sterling's Primary Source Verification solution, showing the workflow involved.
Click on the thumbnail to download.
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Below that, on the left is marketing collateral for Sterling's Drug Screening solution. Click the image to view the piece.
On the right, is a monthly enewsletter, Sterling Navigator, that I launched, wrote and curated each month.
IQVIA Commercial Compliance
In 2018, Polaris was acquired by IQVIA. My first responsibility was to direct the rebranding and and transition to IQVIA branding.
A global, multi-channel, brand awareness campaign was launched.
Shown here: Capabilities overview fact sheet in English and Chinese. Feel free to click on the thumbnail to read and download.
My responsibilities included managing several annual reports and legislative updates, including the quarterly Global Transparency Report, shown here.
Click on the thumbnail to download the update.
Polaris
At Polaris, I established the global marketing department, created marketing strategies, tactical campaigns and overarching thought leadership and engagement initiatives.
My efforts helped the company hit revenue goals of $33M in 2017 and $58M in 2018.
I increased website traffic by 140%, and overall lead generation to provide a consistent flow of MQLs, while more than doubling LinkedIn followers to 6000+ in 18 months, adding on average 300 new followers a month.
Other accomplishments include building a global sales enablement infrastructure that supports business development teams in North America, EMEA, LATAM and Asia-Pacific, and developing a content creation system that generates high-quality content in a timely fashion.
Shown here: Product fact sheets, one in English and another in French.
ALM Media LLC
At ALM Media LLC, I led the team responsible for marketing and sales support for the finance, investment and insurance verticals, including seven websites and nine print publications, working with seven publishers, as well as their sales and editorial teams.
Shown here: Media kits for two verticals, highlighting channel features. I delivered the assets a full month earlier than in previous years, beating the competition to market, providing the sales teams with additional selling time, allowing them to exceed their revenue targets.
Commercial Finance Association
(CFA)
For CFA, I successfully integrated and synergized disparate marketing efforts for the Education, Membership and Events departments, with each division showing significant increases in revenue.
For CFA magazine’s, The Secured Lender, I redesigned the media kit, helped bring ad sales in-house, managed sales messaging and achieved monthly ad sales goals. Click the image to the right to download the media kit.
Additionally, I delivered significant press placements in Bloomberg Businessweek, The Wall Street Journal and other industry publications.
My work with the media resulted in several articles about Lowy. A screenshot of the press section of the website is shown here.
Lowy Frame & Fine Art Restoration
Lowy Frame & Fine Art Restoration counts Sotheby's, Christie's and the Metropolitan Museum of Art among its clients. Lowy also works with architects and interior designers around the world.
I redesigned the website, created packaging, truck wraps and print and digital ads that ensured synergy and consistent messaging across channels.
"Frame The Future" was a philanthropic initiative I created to help further differentiate the company. A percentage of each purchase was donated to help underserved NYC children learn about the visual arts. At one successful event, we auctioned off watercolor paintings made by the children, with proceeds going to the philanthropy.
Shown here: Website homepage and print advertisement.